NETFLIX: PERFECT COUPLE

Netflix’s Perfect Couple campaign unfolded across multiple cities, blending immersive experiences with high-impact visuals to drive awareness and engagement.

The main activation featured a large-scale social shoot and live experience on Venice Beach, where a staged crime scene—complete with actors dressed as officers and crime scene workers in custom-branded uniforms—set the scene around a massive billboard promoting the film.

At the world premiere, a mini billboard crime scene served as a red-carpet photo backdrop, where the cast and crew posed and gave interviews.

To extend the campaign’s reach, additional mini billboards were placed in an iconic Chicago park, a Houston mall, and other high-traffic locations, building anticipation and brand awareness nationwide.